by Steve Dolan | Jun 8, 2018 | Gamification, Industry Talk, Retention success, science of engagement, social media |
Recently, Forrester Research (one of the most influential research and advisory firms in the world) studied more than 3 million user interactions with more than 2,500 brands posts on seven social networks. They confirmed what marketers have suspected for quite some...
by Skylab Team | Mar 17, 2018 | Engagement, Gamification, Industry Talk |
It is one thing to have devoted fans that follow you across multiple platforms. It is another to have tribal leaders who direct a community. This is a very important distinction if your goal is to create sustained engagement. This could be seen as the Holy Grail of...
by Skylab Team | Dec 7, 2017 | Industry Talk, Tips |
If you have paid attention to any sort of business news, you have undoubtedly heard about a company selling or being acquired for a significant amount of money. When it comes to successful exits, valuation determines the price. But what are the variables that...
by Skylab Team | Nov 14, 2017 | Company News, Culture, Engagement, Entrepreneur, Industry Talk |
What are the social media alternative options for “restricted” communities? When we were in high school, many of us understood firsthand what it was like to be socially unacceptable. We couldn’t hang with the popular kids, or the jocks, or even the...
by Staff Writer | Nov 3, 2017 | Industry Talk |
Weathering the Adpocalypse YouTube has become a revenue source for artists of varying stripes over the last few years, thanks to Google Ads, AdWords and other tools that have allowed artists to make some money on their creations – especially videos and music....
by Skylab Team | Oct 19, 2017 | Company News, Culture, Engagement, Industry Talk |
CENSORSHIP, ADPOCALYPSE, AND CONTROL Social media is a public forum on private platforms. That makes it a sticky point. After all, we all have that First Amendment right to speak our mind in the “public square,” but what if that “public square” is actually digital...
